Video: H&M Fall/Winter 2012 ‘Alter Ego’
Famed director Jonas Åkerlund teamed up with H&M to create an interesting take on the brand’s lookbook for Fall/Winter 2012. Called “Alter Ego,” and starring actor Joel Kinnaman, the video tells the story of a man trying to find himself on a solemn, rainy night in London. Ultimately, he discovers that he can be whoever…
Versace for H&M Campaign Preview
Collaborating with H&M on an upcoming capsule collection, Versace has just released this campaign preview, giving us an idea of what to expect from this bold brand. The result is pretty much what we’d expect, with brash cuts meeting bold patterning. Featuring River Viiperi, with photography from Mert Alas & Marcus Piggot, this campaign is…
