Aramis recently approached six bloggers to be a part of video campaign called “The Gentleman Presented by Aramis.” Willy Laury (curator of Guerreisms) was given cart blanche to brainstorm and execute his own creative vision of what it means to be a gentleman. The result is slick but not overly produced.
Also, I definetly share in Laury’s sentiments regarding “in a time where it’s cool and trendy to be a gentleman the reality is the gentleman is nothing new, nothing special — he’s simply a man who lives life with passion, respect and style. Being a gentleman is an every day thing.” Approaching life with this M.O. will make you a better man.